For businesses, both large and small, a Web Site is THE most cost effective way to communicate with your customers. For the price of printing one 4 color brochure, or running a 3 inch advertisement in the yellow pages of your phone book for several months, you can have an entire web site custom built with pages and pages of text and full color pictures of the services and products you offer to your customers.
This is not to say that you no longer need to spend dollars on a broad range of advertising venues, which would include the yellow pages, print advertising and possibly even radio and TV ads, depending on the size of your business. The Internet is simply another means for you to reach out to your customer. Dollar for dollar, for the amount of content you can put in front of your customer, the Internet can't be beat.
A well designed interface is a pleasure to behold. It flows reliably across all browsers, operating systems and mobile devices. Interfaces have to straddle the fence between creativity and functionality.
I design interfaces that will accommodate the limitations of the popular browsers and smartphones. I typically will
build in functionality for browsers going back several years. .
When I design a website for a client, I first gather information about the clients business, then ask the client if he or she has any particular preferences regarding style. Usually we sit down and look at the websites of some competitors. My goal as an web designer is to make my clients web site a unique piece of digital art that reflects the core values of his business without getting lost in "gee whiz" special effects.
These web designs typically involve a lot of give and take between me and the client and go through a series of stages. I build an initial mock-up, present it to the client and then refine it based on feedback.